TY  - BOOK
AU  - Hill,Sam
AU  - Lederer,Chris
TI  - The infinite asset: managing brands to build new value 
SN  - 1578512492
U1  - 658.827 22
PY  - 2001///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 207-220) and index
ER  -