TY  - BOOK
AU  - Temporal,Paul
AU  - Lee,K.C.
TI  - Hi-tech hi-touch branding: creating brand power in the age of technology 
SN  - 0471845965 (cloth : alk. paper)
U1  - 658.827 22
PY  - 2001///
CY  - Singapore, New York
PB  - Wiley
KW  - Branding (Marketing)
KW  - Electronic commerce
N1  - Includes index
ER  -