TY  - BOOK
AU  - Schultz,Don E.
AU  - Robinson,William A.
AU  - Petrison,Lisa
TI  - Sales promotion essentials: the 10 basic sales promotion techniques-- and how to use them 
SN  - 0844232394 (cloth)
U1  - 658.82 22
PY  - 1998///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Sales promotion
N1  - Includes index
ER  -