TY  - BOOK
AU  - Blois,Keith J.
TI  - The Oxford textbook of marketing
SN  - 0198775768
U1  - 658.8 22
PY  - 2000///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references (p. [627]-645) and index
ER  -