TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
AU  - Madden,Thomas J.
TI  - Marketing management: strategies and programs 
SN  - 007049097X
AV  - HF5415.13 .G84 1997
U1  - 658.8 20
PY  - 1997///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 443-446) and index
UR  - http://www.loc.gov/catdir/description/mh022/96027233.html
UR  - http://www.loc.gov/catdir/toc/mh022/96027233.html
ER  -