TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakota,Kamala
AU  - Srinivasan,R.
TI  - Business policy and strategic management: concepts & applications 
AV  - HD30.28 .B86 1991
U1  - 658.4012 20
PY  - 2013///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -