TY  - BOOK
AU  - Batra,Rajeev
ED  - David Shepard Associates.
TI  - The new direct marketing: how to implement a profit-driven database marketing strategy 
SN  - 1556238096 (recycled paper)
U1  - 658.84 22
PY  - 1995///
CY  - Burr Ridge, Ill.
PB  - Irwin Professional
KW  - Direct marketing
KW  - Data processing
KW  - Database marketing
KW  - Database management
KW  - Statistical methods
N1  - Includes index
ER  -