TY  - BOOK
AU  - Stevens,Robert E.
AU  - Loudenback,Lynn J.
AU  - Boone,Louis E.
TI  - Contemporary Marketing
SN  - 0030540186
U1  - 658.8 22
PY  - 1974///]
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
KW  - Programmed instruction
N1  - Complements Contemporary marketing, by Louis E. Boone and D. L. Kurtz
ER  -