TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing 
SN  - 0314062149
U1  - 658.8 22
PY  - 1996///
CY  - Minneapolis/St. Paul
PB  - West Pub. Co.
KW  - Marketing
N1  - Colored maps on endpapers; Includes bibliographical references (p. 745-754) and indexes
ER  -