TY  - BOOK
AU  - Mann,Denise
ED  - Project Muse.
TI  - Wired TV: laboring over an interactive future 
SN  - 9780813564555
AV  - HE8700.8 .W57 2013
U1  - 384.3/1 23
PY  - 2013///]
CY  - New Brunswick, New Jersey
PB  - Rutgers University Press
KW  - Mass media
KW  - United States
KW  - Social media
KW  - Interactive television
KW  - Television broadcasting
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references and index; Introduction: When television and new media work worlds collide / Denise Mann -- Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity / Derek Johnson -- In the game: the creative and textual constraints of licensed videogames / Jonathan Gray -- Going pro: gendered responses to the incorporation of fan labour as user-generated content / Will Brooker -- Labor of love: charting The L word / Julie Levin Russo -- The labor behind the lost ARG: WGA's tentative foothold in the digital age / Denise Mann -- Post-network reflexivity: viral marketing and labor management / John T. Caldwell -- Fan creep: why brands suddenly need "fans" / Robert V. Kozinets -- Outsourcing The Office / M.J. Clarke -- Convergent ethnicity and the neo-platoon show: recombining difference in the postnetwork era / Vincent Brook -- Translating telenovelas in a neo-network era: finding an online home for MyNetwork soaps / Katynka Z. Martínez -- The reign of the "Mothership": transmedia's past, present, and possible futures / Henry Jenkins
UR  - https://muse.jhu.edu/books/9780813564555/
ER  -