TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research measurement & method
SN  - 8120309618
U1  - 658.83 22
PY  - 1993///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing research
ER  -