TY  - BOOK
AU  - Guiltinan,Joseph P
AU  - Paul,Gordon W
AU  - Madden,Thomas J
TI  - Marketing management : strategies and programs
SN  - 007049097X
U1  - 658.8 22
PY  - 1997///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing -- Management
N1  - Includes Index
ER  -