TY  - BOOK
AU  - Milanesio,Natalia
ED  - Project Muse.
TI  - Workers go shopping in Argentina: The rise of popular consumer culture 
SN  - 9780826352439
AV  - HC180.C6 M55 2013
U1  - 306.30982 23
PY  - 2013///
CY  - Albuquerque
PB  - University of New Mexico
KW  - Working class
KW  - Argentina
KW  - History
KW  - Consumers
KW  - 20th century
KW  - Consumption (Economics)
KW  - Economic conditions
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references and index; Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today
N2  - "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher
UR  - https://muse.jhu.edu/books/9780826352439/
ER  -