TY  - BOOK
AU  - Marich,Robert
ED  - Project Muse.
TI  - Marketing to moviegoers: a handbook of strategies and tactics 
SN  - 9780809331970
AV  - PN1995.9.M29 M37 2013
U1  - 791.43068/8 23
PY  - 2013///
CY  - Carbondale
PB  - Southern Illinois University Press
KW  - Motion pictures
KW  - Distribution
KW  - Marketing
KW  - Electronic books.
KW  - local
N1  - Includes index; Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
UR  - https://muse.jhu.edu/books/9780809331970/
ER  -