TY  - BOOK
AU  - Jenkins,Henry
AU  - Green,Joshua
AU  - Ford,Sam
ED  - Project Muse.
TI  - Spreadable media: creating value and meaning in a networked culture 
T2  - Postmillennial pop
SN  - 9780814743515
AV  - P94.6 .J46 2012
U1  - 302.23 23
PY  - 2012///
CY  - New York
PB  - New York University Press
KW  - Social media
KW  - Mass media
KW  - Social aspects
KW  - Mass media and technology
KW  - Mass media and culture
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references and index; Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally
UR  - https://muse.jhu.edu/books/9780814743515/
ER  -