TY  - BOOK
AU  - Serazio,Michael
ED  - Project Muse.
TI  - Your ad here: the cool sell of guerrilla marketing 
T2  - Postmillenial pop
SN  - 9780814764947
AV  - HF5415 .S373 2013
U1  - 658.8 23
PY  - 2013///]
CY  - New York
PB  - New York University Press
KW  - Marketing
KW  - Technological innovations
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references (pages 203-215) and index; Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement
UR  - https://muse.jhu.edu/books/9780814764947/
ER  -