TY  - BOOK
AU  - Massengill,Rebekah Peeples
ED  - Project Muse.
TI  - Wal-Mart wars: moral populism in the twenty-first century 
SN  - 9780814763353
AV  - HF5429 .M337 2013
U1  - 658.8/7 23
PY  - 2013///]
CY  - New York
PB  - New York University Press
KW  - Wal-Mart (Firm)
KW  - Marketing
KW  - Political aspects
KW  - Moral and ethical aspects
KW  - Retail trade
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references (p.ages 205-213) and index; Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author
UR  - https://muse.jhu.edu/books/9780814763353/
ER  -