TY  - BOOK
AU  - Punathambekar,Aswin
ED  - Project Muse.
TI  - From Bombay to Bollywood: the making of a global media industry 
SN  - 9780814771907
AV  - PN1993.5.I8 P86 2013
U1  - 791.430954 23
PY  - 2013///]
CY  - New York
PB  - New York University Press
KW  - Motion pictures
KW  - India
KW  - Motion picture industry
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references (pages 229-239) and index; Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood  -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media --  -- Conclusion: fandom and other transnational futures
UR  - https://muse.jhu.edu/books/9780814771907/
ER  -