TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer 
SN  - 076199565X
U1  - 658.8700954091734 22
PY  - 2002///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Marketing
KW  - India
KW  - Consumer behavior
KW  - Rural conditions
N1  - Includes bibliographical references (p. [191]-196)
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2001048723-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2001048723-t.html
ER  -