TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471177431 (pbk. : alk. paper)
AV  - HF5415.13 .A23 1998
U1  - 658.8 22
PY  - 1998///
CY  - New York
PB  - J. Wiley & Sons
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley031/98016155.html
UR  - http://www.loc.gov/catdir/toc/onix02/98016155.html
ER  -