TY  - BOOK
AU  - Kaiser,Michael M.
AU  - Egan,Brett E.
ED  - Project Muse.
TI  - The cycle: a practical approach to managing arts organizations 
SN  - 9781611684780
AV  - PN1584 .K245 2013
U1  - 791/.068 23
PY  - 2013///]
CY  - Waltham, Massachusetts
PB  - Brandeis University Press
KW  - Performing arts
KW  - Management
KW  - Electronic books.
KW  - local
N1  - Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning
UR  - https://muse.jhu.edu/books/9781611684780/
ER  -