TY  - BOOK
AU  - Rosen,Rudolph A.
ED  - Project Muse.
TI  - Money for the cause: a complete guide to event fundraising 
T2  - Conservation leadership series
SN  - 9781603447522
AV  - HV41.9.U5 R674 2012
U1  - 658.15/224 23
PY  - 2012///
CY  - College Station
PB  - Texas A&M University Press
KW  - Nonprofit organizations
KW  - United States
KW  - Finance
KW  - Management
KW  - Charities
KW  - Fund raising
KW  - Electronic books.
KW  - local
N1  - Includes index; Why hold an event? -- The secret to successful event fundraising in good times and bad -- Organizing for success -- Learning the basics -- Event business plan -- Programs, policies, and procedures -- Negotiating agreements with service providers -- Creating the perfect setting -- Site selection, rooms, and setup -- Food service -- Entertainment and the master of ceremonies -- The mission and strategic speech making -- Publicity -- Donation acquisition -- Conducting the fundraising -- Tickets and other advance "sales" -- The live auction -- The silent auction -- Raffles and other moneymakers -- Putting it all together -- The big event -- Applying the rules and covering all the angles -- Laws, risks, and liabilities -- Tax matters -- Ethics and security -- Honing to a fine edge -- After the event -- Advanced techniques -- Where to go from here -- Nonprofit resources for nonprofits
UR  - https://muse.jhu.edu/books/9781603447522/
ER  -