TY  - BOOK
AU  - Banet-Weiser,Sarah
ED  - Project Muse.
TI  - Authentic TM: politics and ambivalence in a brand culture 
T2  - Critical cultural communication
SN  - 9780814739372
AV  - HD69.B7 B256 2012
U1  - 306.3 23
PY  - 2012///
CY  - New York, NY
PB  - New York University Press
KW  - Brand name products
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references and index; Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author
UR  - https://muse.jhu.edu/books/9780814739372/
ER  -