TY  - BOOK
AU  - Lempert,Michael
AU  - Silverstein,Michael
ED  - Project Muse.
TI  - Creatures of politics: media, message, and the American presidency 
SN  - 9780253007568
AV  - JA85.2.U6 L46 2012
U1  - 320.97301/4 23
PY  - 2012///
CY  - Bloomington, Ind.
PB  - Indiana University Press
KW  - Rhetoric
KW  - Political aspects
KW  - United States
KW  - Presidential candidates
KW  - Language
KW  - Communication in politics
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references and index; Introduction: "message" is the medium -- Getting it "ju-- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around
UR  - https://muse.jhu.edu/books/9780253007568/
ER  -