TY  - BOOK
AU  - Gupta,Vipin
AU  - Kamala,Gollakota
AU  -  Srinivasan R.
TI  - Business policy and strategic management: concepts and applications 
SN  - 9788120332447
U1  - 658 
PY  - 2007///
CY  - New Delhi
PB  - PHI learning private limited
KW  - Strategic planning
KW  - Industrial management
N1  - Adaptation of the author's Designing strategy, published in 1986; Includes bibliographical references and index
ER  -