TY  - BOOK
AU  - Vohra,Rakesh
AU  - Krishnamurthi,Lakshman
TI  - Principles of Pricing: An Analytical Approach 
SN  - 9780511862557 (ebook)
AV  - HF5416.5 .V64 2011
U1  - 658.8/16 23
PY  - 2012///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Pricing
N1  - Title from publisher's bibliographic system (viewed on 04 Apr 2016)
N2  - Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment
UR  - http://dx.doi.org/10.1017/CBO9780511862557
ER  -