TY  - BOOK
AU  - Jones,John Philip
TI  -  What s In A Brand? Building Brand Equity Through Advertising
SN  - 0074632019
U1  - 658.827 22
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - Product management
N1  - Includes bibliographical references and Index
ER  -