TY  - BOOK
AU  - Stoneman,Paul
TI  - Soft innovation: economics, product aesthetics, and the creative industries 
SN  - 9780191722257 (ebook) :
AV  - NX634 
U1  - 338.477 22
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Cultural industries
KW  - Technological innovations
KW  - Management
KW  - Economic aspects
KW  - Organizational change
N1  - Includes bibliographical references and index
N2  - Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies
UR  - http://dx.doi.org/10.1093/acprof:oso/9780199572489.001.0001
ER  -