TY  - BOOK
AU  - Zwick,Detlev
AU  - Cayla,Julien
TI  - Inside marketing: practices, ideologies, devices 
SN  - 9780191724916 (ebook) :
AV  - HF5415 
U1  - 658.8 22
PY  - 2011///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners
UR  - http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
ER  -