TY  - BOOK
AU  - Bar-Gill,Oren
TI  - Seduction by contract: law, economics, and psychology in consumer markets 
SN  - 9780191751660 (ebook) :
AV  - K1030 
U1  - 346.022 23
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Consumer contracts
KW  - Marketing
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and index
N2  - 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure
UR  - http://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001
ER  -