TY  - BOOK
AU  - French,Jeff
AU  - Blair-Stevens,Clive
AU  - McVey,Dominic
AU  - Merritt,Rowena
TI  - Social marketing and public health: theory and practice 
SN  - 9780191720413 (ebook) :
AV  - RA410.56 
U1  - 362.10688 22
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Health planning
KW  - Social marketing
KW  - Communication in public health
KW  - Health promotion
N1  - Includes bibliographical references and index
N2  - Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing
UR  - http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001
ER  -