TY - BOOK AU - Bittner,Amanda TI - Platform or personality?: the role of party leaders in elections T2 - Comparative politics SN - 9780191725593 (ebook) : AV - JC330.3 U1 - 320.019 22 PY - 2011/// CY - Oxford PB - Oxford University Press KW - Political leadership KW - Political campaigns KW - Comparative government N1 - Includes bibliographical references and index N2 - Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box UR - http://dx.doi.org/10.1093/acprof:oso/9780199595365.001.0001 ER -