TY  - BOOK
AU  - Shah,Hemant
ED  - Project Muse.
TI  - The production of modernization: Daniel Lerner, mass media, and the passing of traditional society 
SN  - 9781439906262
AV  - HM621 .S4727 2011
U1  - 303.48/33 22
PY  - 2011///
CY  - Philadelphia
PB  - Temple University Press
KW  - Lerner, Daniel,
KW  - Mass media and culture
KW  - Political sociology
KW  - Politics and culture
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references (p. [191]-206) and index; Introduction: the rise of modernization theory -- Lerner at the psychological warfare division: propaganda and the effectiveness of mass media -- Lerner at Stanford: tools of the social science trade -- Lerner at Columbia: the voice of America's Turkey studies -- Lerner at MIT: the key elements of passing of traditional society -- After passing of traditional society: the persistence and meaning of "Lerner"
UR  - https://muse.jhu.edu/books/9781439906262/
ER  -