TY - BOOK AU - Gupta,Vipin AU - Srinivasan,R. AU - Gollakota,Kamala TI - Business Policy And Strategic Mangement Concepts & Applications SN - 9788120332447 U1 - 658.4012 22 PY - 2007/// CY - New Delhi PB - Prentice Hall of India Private Limited KW - Business planning N1 - Includes Index ER -