TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer 
SN  - 9780761935889 (hard back)
U1  - 658.800954091734 22
PY  - 2007///
CY  - Los Angeles, London
PB  - Response
KW  - Marketing
KW  - India
KW  - Consumer behavior
N1  - Includes bibliographical references (p. [242]-249)
UR  - http://www.loc.gov/catdir/toc/ecip0724/2007032916.html
ER  -