TY  - BOOK
AU  - Jozsa Jr,Frank P.
ED  - SpringerLink (Online service)
TI  - College Sports Inc: How Commercialism Influences Intercollegiate Athletics 
T2  - SpringerBriefs in Economics,
SN  - 9781461449690
AV  - HD4801-8943 
U1  - 331 23
PY  - 2013///
CY  - New York, NY
PB  - Springer New York, Imprint: Springer
KW  - Management
KW  - Economic policy
KW  - Labor economics
KW  - Economics
KW  - Labor Economics
KW  - Economic Policy
N1  - Foreword -- Preface -- Acknowledgements -- Chapter 1: Introduction -- Chapter 2: Intercollegiate Athletics -- Chapter 3: Sports Finance.- Chapter 4: Coaches Compensation -- Chapter 5: Student-Athletes Environment -- Chapter 6: Campus Facilities.- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography
N2  - For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education
UR  - http://dx.doi.org/10.1007/978-1-4614-4969-0
ER  -