TY  - BOOK
AU  - Stern,Louis W.
AU  - El-Ansary,Adel I.
AU  - Coughlam,Anne T.
TI  - Marketing Channels
SN  - 8120311493
U1  - 380.1 22
PY  - 1998///
CY  - New Delhi
PB  - Prentice Hall Of India
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -