TY  - BOOK
AU  - Creating
AU  - Term Long,Equlty
TI  - Strategic brand management
SN  - 8175541091
U1  - 658.4012 22
PY  - 1992///
CY  - New Delhi
PB  - Kogan page
KW  - Management
KW  - Strategic Management
N1  - Includes bibliographical and index
ER  -