TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,Hubert D.
TI  - Global marketing strategies
SN  - 8172248164
U1  - 658.848 22
PY  - 1992///
CY  - New Delhi
PB  - Jaico publishing house
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. ed. of: International marketing management. c1988; Includes bibliographical references and indexes
ER  -