TY  - BOOK
AU  - Tyagi,C L
AU  - Kumar,Arun
TI  - Advertising management
SN  - 8126902574
U1  - 659.1 22
PY  - 2004///
CY  - New Delhi
PB  - Atlantic
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -