TY  - DATA
AU  - BERI,G.C.
TI  - Marketing Research
SN  - (02)
PY  - 0000///[?]
CY  - [S.l.]
PB  - [s.n.]
N2  - Salient Features  New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research50044932
ER  -