TY  - DATA
AU  - WALKER
TI  - Modern Competitive Strategy, 2/e (SIE)
SN  - 9780070668201
N2  - The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/modern-competitive-strategy-2e-sie
ER  -