TY  - DATA
AU  - HAVALDAR
TI  - BUSINESS MARKETING: TEXT & CASES
SN  - (02)
PY  - 0000///[?]
CY  - [S.l.]
PB  - [s.n.]
N2  - The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in todays businesses
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/business-marketing-text-cases50044894
ER  -