TY  - DATA
AU  - SAXENA
TI  - MARKETING MANAGEMENT 4E
SN  - 9780071322751
N2  - This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effecti
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-management-4e
ER  -