TY - DATA AU - Jacob AU - Chase TI - Operations and supply Management; 12/E SN - 9780070700895 N2 - The 12th International Edition of the book has a supply chain focus as compared to the 11th edition book, where the focus is competitiveness. The changed focus is prudent due to considerable interest of contemporary Operations Managers in Supply Chain activities. Therefore, in India too, fresh adaptation of this book is urgently needed with a coherent focus and Indian cases/examples. The revision of Special Indian edition is aimed at catering to the present and future needs of Indian business environment. While retaining the original framework and flavour of the book, relevant India specific content has been added in the form of cases, examples and boxed items keeping in mind the requirements of Indian students and faculty UR - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/operations-supply-management-12e ER -