TY  - DATA
AU  - Aswathappa
TI  - International Business
SN  - 9781259005015
N2  - This book is designed to discuss in a lucid and easy-to-understand manner, the theory and practice of international business in the Indian context. It provides an indepthcoverage of various aspects of the subject, with the help of numerous reallifeexamples and cases, as well as ample facts and data. Along with this, a rich and user friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/international-business50002599
ER  -