TY  - DATA
AU  - Pearce
TI  - Strategic Management
SN  - (02)
PY  - 0000///[?]
CY  - [S.l.]
PB  - [s.n.]
N2  - The authors have used a model of the strategic management process as the basis for the organization of the text material. The model provides a systematic and student-friendly treatment to the study of strategic management. While having a solid academic foundation, the text material would be liked for its practical, skills-oriented approach. Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout the text. A wide assortment of Business Week short cases and traditional, longer strategic management cases offers flexibility to the instructors and students to choose a set of cases best suited to their needs
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/strategic-management50044966
ER  -