TY  - DATA
AU  - SHAH
TI  - ADVERTISING N PROMOTION
SN  - 9780071322812
N2  - The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-n-promotion
ER  -