TY  - BOOK
AU  - Farris,Paul W.
AU  - Bendle,Neil
AU  - Pfeifer,Phil
AU  - Reibstein,David J.
TI  - Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know 
SN  - 9780273722038
PY  - 2006///
UR  - http://lib.myilibrary.com?id=207093
ER  -