TY  - BOOK
AU  - Farris
AU  - Bendle
AU  - Pfeifer
AU  - Reibstein
TI  - Marketing Metrics: The Definitive Guide to Measuring Marketing Performance 
SN  - 9781282674882
PY  - 2010///
UR  - http://lib.myilibrary.com?id=267488
ER  -